Empowering nonprofit brands
Thompson & Company was founded by R. Trent Thompson. We’re a strategic brand, design, and communications firm working exclusively with nonprofit organizations. Using research, facts, and data, we blend expertise with innovation to empower nonprofit brands to realize their full potential.
What we do
Strategic experts and innovators
We’re strategic experts and creative innovators committed to solving complex brand and communication challenges for nonprofit organizations.
Click on the tabs above to learn more about we what we do and how we empower nonprofit brands.
Define your brand. Simply, clearly, powerfully.
Your nonprofit is no ordinary brand, but is it communicating that way? To thrive, it should tell a vibrant and compelling story. Putting a megaphone on inspiration and action.
In this competitive giving environment, your brand voice needs to be clear, and more importantly, clearly different. This is critical in gaining trust with new supporters and visibility with new audiences. We’ll help you raise your voice above the rest of the voices and create alignment across all touch points of your brand. We’ll help you create it, communicate it, and develop an approach to sustain it.
Retool your infrastructure for results
A strong and agile infrastructure means being able to quickly and consistently communicate with your internal and external audiences, and leverage new opportunities such as converting potential supporters to loyal donors. We’ll help you build the right infrastructure, including brand assets, internal processes, external partnerships, appropriate technology, marketing automation, digital platforms, marketing and communication tools. The right infrastructure will mitigate the age old challenge of limited time and resources and empower you to do significantly more with less.
Create deeper connections with your audiences
Your nonprofit has many audiences: program participants, donors, volunteers, staff, corporate sponsors, community partners, media, referring agencies and others. Now lay a generational map over each audience: Millennials, Gen Y, Cuspers, Boomers and Matures. It gets complicated in a hurry.
To maintain relevance with your audiences, it’s important that you create a mission-driven, multichannel (digital and offline) communications plan. We’ll help you identify and understand the generational differences and develop communication strategies and tools that connect on a deeper level with each audience by providing meaningful and relevant content that inspires them to take action.
Go multichannel to reach your many audiences
While it’s true direct mail is alive and well, it can no longer be your only communications channel. As your generational audiences hop from one channel to the next, you need to know which channels they prefer and take your mission directly to them, right where they are. We’ll help you create differentiated digital and offline experiences to engage with your donors, supporters, and those you serve — at the right time, in the right place, and in the right way.
Empower your employees and board to bridge the gap
A clearly defined culture is critical to building an engaged and motivated workforce. Your employees can be your best brand ambassadors, as they are often the first point of contact with your organization. We’ll help you educate your employees and board about your brand and develop tools that will empower them to help bridge the gap between donors and your mission.
Your brand story is the secret sauce for attracting new donors
Your employees, donors and board need a narrative that’s easy to align with and easy to share — to advance your mission. We’’ll help create a unique and moving brand story will to clearly convey the type of value you provide to those you serve and inspire others to get involved and take action.
Build and sustain your brand
A brand is not a logo or a combination of hip Pantone colors or a cute tagline. It’s the cumulative experiences of one’s interaction with your organization over time. How you deliver on the promise of your brand, communicate it, and then sustain it, is just as important as the process of creating it. That’s the key to a durable and high-performing brand. We’ll help you understand where your brand is now, what’s involved in taking it to the next level and create a path to get you there. We’ll also provide implementation recommendations, including costs, tools, and resources to power your brand, and create differentiated experiences to successfully engage your many audiences.
Bring strategy and innovation to life
Before beginning the design process, we first develop your brand strategy. Knowing why you want to rebrand on the front end can mean the difference between soaring success and devasting failure. We’ll help you identify the problems you need to solve, learn about the opportunities you want to capitalize on, and then create a meaningful and relevant brand identity and set of powerful tools designed to help you successfully leverage and sustain your new brand.
Leverage the power of the media
If you aren’t telling your story continually and strategically, no one will hear it. We’ll help you leverage the power of the media to increase visibility of your mission, position key staff as subject matter experts (SME), and shine a bright light on the amazing work you do.